Building the Backbone of Audible Originals

At Audible, I owned content intelligence, monetization and production platforms for the Originals and Studios businesses across global marketplaces.

Listener Segmentation

I developed and operationalized ML segmentation of 20M+ listeners into 36 taste categories across Audible and Amazon in 11 countries. It became the standard evaluation framework for deploying $100M+ in first-party content production over 2 years.

This brought a shared audience-intelligence framework to content investment decisions across global marketplaces.

Global Data Platform

I established the global source of truth for production, deals and publishing operations, cutting audiobook time-to-market by 50% and podcast time-to-market by 70% across 12 markets. The platform also powered Audible Brazil's $12M content-acquisition program with an operations suite taken from idea to deployment in 2 weeks.

Seller Payments

I launched a creator-payments API for the publisher and creator ecosystem, improving error-free, on-time payments from 70% to 93% across 12 markets within 2 quarters.

TV Rights Platform

I created a new audiobook-to-TV rights business generating approximately $7M GMV, giving global TV producers a platform to discover and acquire first-party content rights.

TTS-Powered Localization

I built a Text-to-Speech powered audiobook production management solution that reduced localization times by 36% for titles in 3 languages, supporting catalog expansion in 8+ countries.